Roberto Santiago – Joao Pessoa Business Genius Makes Home Town A Star

Roberto Santiago has become world famous for his entrepreneurial genius and the seeming ability to read the mind of the public and build what they want. The evidence of his success is the world’s largest shopping mall named the Manaira Shopping Mall.


At 58 years of age, Roberto Santiago is considered to be one of the most creative minds in the retail business. His concepts planned to provide something for everyone. The Roberto Santiago Manaira Shopping in the city of Joao Pessoa occupies 75,000 square meters of land. The huge development includes a world-famous concert hall, gaming areas that include three-dimensional gaming, a food court featuring local and international cuisine, a university, a collection of financial institutions, and of course shopping.


Santiago capitalized on the success of his first mall by creating a second one in 2013. Santiago kept his enterprises in his home state and near his hometown. The location offered significant business advantages for Santiago. The natural beauty of the location and easy access for hundreds of thousands of customers were a part of the decision. Santiago admits that making his hometown better off financially was a part of his goal.


Roberto Santiago did not have the advantage of being born rich. Santiago was born driven. Santiago attended the Pio X-Marist College. Joao Pessoa University Center granted him a business administration degree. Santiago credits his success to hard work and discipline rather than any special ability.


Santiago began his real business career with Cartonnage Company. The company sells cardboard cartons. Santiago developed the company’s biodegradable carton business. His aim was to gain experience to launch a career in real estate investment. Santiago negotiated the financing and government approval for the Manaira Shopping Mall over a period of two years.


Roberto Santiago developed his projects with the benefits of all parties in mind. The land that his malls are built on is leased from the state of Paraiba. Paraiba and its citizens benefit from improved infrastructure due to the presence of the world’s largest mall.


The malls are one of the largest employers in the state of Paraiba. The jobs include sales, building maintenance, accountants, entertainers, chefs, and many specialized crafts. The boom in employment produced a housing boom in Paraiba. The jobs pay well and have good benefits.


Roberto Santiago is credited with having foreseen that his malls would weather the recent economic downturn better than other industries. Hiring for Santiago’s enterprises grew during the economic crisis by 6.5 percent. More than two million people visited Santiago’s malls during the worst part of the economic crisis in Brazil.


Roberto Santiago was not born with wealth and did not have the best of everything growing up. Santiago was born with a mind that could see opportunity. Santiago did have the determination to set a goal and make his own dream a reality. This is true greatness.