Sentient AI E-commerce Recommendation Engine

The shopping experience has expanded over time and also shortened with the advent of online shopping. Visible store locations traditionally used shopping assistants, observing customers, and making recommendations based on items being sought. Emails along with US postal advertisements alert customers to discounted items on a variety of consumer products that may already have interest or spark interest.

The recommendation engine is used in e-commerce, and other industries such as media, transportation and healthcare. Its function is much like that of the in-store shopping assistant. However, it operates on a well-defined set of protocols termed algorithms that may sort through a large pool of data to bring up results that match a customer’s preferences concerning specific items. A longstanding example of this is used by such vendors as Amazon or Barnes and Noble in their books and music offerings. Customers who bought this bought that. This is the result of work done by a recommendation engine.

There are said to be three types of recommendation engines:

Collaborative Filter. These engines compile data from a group of customers who exhibit similarities in preferences and buying habits.

– Content Filters. These engines are more tailored to individual customers. Key words are used to describe items purchased and characteristics.

– Hybrid Engines. These combine elements of collaborative filters and content filters.

Sentient Aware is an artificial intelligence (AI) powered recommendation engine. It learns about customer preferences with each interaction, which increases the store’s ability to tailor items toward the customer. Ultimately, shopping time becomes most efficient. The likelihood of a purchase is further ensured.

The advantages for e-commerce venues may include return visits, available inventory gets promoted, purchases occur and the value of the given business is appreciated.

This strategy is already in use by such social media giants as LinkedIn and Facebook. LinkedIn may suggest jobs of interest or network connections. Facebook may suggest persons one knows that could become Facebook friends. AI is finding its place in 21st century life in much of the developing world.


Acts Of Kindness Matched By CEO Tony Petrello During Hurricane Harvey Relief Efforts

Nabors Industries has 1,200 employees within Houston, Texas. When many of those employees decided to help with the pain-staking recovery efforts from Hurricane Harvey, their CEO Tony Petrello was standing right by their side in support.

Hurricane Harvey left a trail of destruction in its path causing the worst damage the state has seen since 1970. Texas Governor Greg Abbot determined from the very beginning that the storm was going to be a long recovery period for the state. Because of the extensive flooding in the area, there was a reduction of resources as well as delays for food supplies and other necessities for families. The recovery efforts were going to take more than the typical agencies that were already sent into Texas.

Tony helped the employees of Nabors Industries begin a relief fund for the community to help with essential needs. Together with Tony, the employees were able to raise $173,000 which included a dollar for dollar match from their CEO. Tony saw the project implemented by Nabor Industries employees as an occasion to further his passion towards helping others as well.

Although many of the employees were suffering from the effects of the Hurricane Harvey themselves, they wanted to do more to help with the recovery efforts.


In an unfrequented act of compassion by a CEO of any company, Tony Petrello arraigned for the employees to receive compensation for service completed with a recovery project to help their Houston community. Since giving back to the community is an integral part of the Nabor Industries presence within Houston, Texas, it was fitting that Tony would support the project with employees being paid. And, it was also the act of kindness that is typically done by the Newark, New Jersey native.

Although Tony did not grow up in Houston, Texas, his roots are established within the community through philanthropy service. Tony supported the community when there was a need for a research center for neurological diseases. Through his personal donation of $7 million, the Jan and Dan Duncan Institute was established. The institute is now developing ground-breaking research and testing for many neurological diseases.

Tony discovered the need for a research center after his eight-year old daughter Carena was born with cerebral palsy. Tony and his wife Cynthia were astounded to find the limited research and quickly sprang into action to support families in similar situations as they were. Tony also supports the Museum of Fine Arts in Houston which he donated $1.85 million.

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