With more than 35 years of experience in the marketing and advertising industry, Gustavo Martinez has been involved with some important business in the business creating legendary ads that goes beyond the normal school of thought.
He served as the Chief Executive Officer of J. Walter Thompson Worldwide, one of the largest as well as most iconic marketing firms in the world. He has held prestigious capacities in leading firms including McCann Worldgroup and Olgilvy and Mather. Prior to that, he served at Price Waterhouse and Henkel.
According to the highly experienced manager in the modern marketing and advertising industry, consulting has been a cornerstone of the industry since time immemorial. Consulting has been instrumental to the delivery of positive results for centuries.
He personally worked as a consultant for consulting agencies prior to his future career at J. Walter Thompson. The marketing industry is also fueled by creativity. Raw creativity is an engine which drives marketing and therefore, he hires creativity geniuses from across the world to be able to deliver top-notch results. Read more: Gustavo Martinez | Crunchbase and Gustavo Martinez | Ideamench
The strategies that Gustavo Martinez takes pride in came as a result of many years of dedicated service and some productive habits like good organizational skills. Mr. Martinez wakes up at 7 am, takes breakfast with his family and goes through news updates before heading to the office.
The success of the highly regarded professional in the industry also entrusts people who work under him with the responsibility of taking part in idea generation and coming up with creative solutions to problems.
According to Gustavo Martinez, it is not enough to keep employees motivated. Rather, it pays to make people genuinely inspired. He leverages his team members to generate and build on great ideas.
Gustavo Martinez is particularly excited about the emergence of the Internet of Things. He believes that the trend is being overlooked by colleagues in the industry.
Internet of Things is helping businesses including ice cream businesses to grow rapidly by availing market information necessary to increase sales. According to Mr. Martinez, there are numerous possibilities that demonstrates how strong Internet of Things technologies are developing to be from a marketing point of view.
Mr. Martinez has put active listening and generosity on top of his habits to be able to prosper as an entrepreneur. According to the entrepreneur, everyone has an important thing to contribute. If he would be given a chance to advice his younger self, he would focus on patience and continuous learning from all kinds of talents.
When it comes to charity, Gustavo Martinez believes that people should contribute to charitable causes out of genuine kindness. It shouldn’t reflect a desire to be perceived as good or publicity stunt. The marketing and advertising genius leverages great growth strategies including hiring highly talented people to take his business to the next level.
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