Eli Gershkovitch: A Great Entreprenuer

Drinking beer in Canada is one of the most popular pastimes for people worldwide. Most people head to bars to enjoy a couple of beers and mix socially with other people, and some will opt to drink beer with dinner or while visiting with friends. But, what do you do when you need to mingle with friends who drink, and you don’t wish to drink any alcoholic beverage? Well, you could opt for an alcohol-free beer.

Eli Gershkovitch beer

This will be the ideal option to drinking the regular beer. This is safe for everyone and highly recommended for all designated drivers. Many times you need to take medicine which interacts with alcoholic beverages, but you still would like to have fun with your friends.


In Canada, the biggest stumbling block is the beer retail industry. One major chain of stores can control the beer market. But with the current technology and leadership, things are getting better. This is done by having good people running breweries and turning this out.



One such leader is Eli Gershkovitch, who the CEO and the founder Steamworks, which is a Group of many Companies. He is known as a top stakeholder of the Open Beer Championship. Canadian craft beer is on the map because of Gershkovitch. He used to cook up original and traditional brews in the old Gastown. Back then, craft beer was rock science to most people. And nobody thought about it. Today’s taverns have many young people who hip for millennials, and they are forever searching for the new brew. Back in the 90s, this was not the case. Companies like Budweiser and Coors were the carriers of the day, and they produced beer more than exotic even the current Guinness.


At that time, craft beer was taking its shape gradually other places of the world, and that is Eli Gershkovitch noticed. He traveled to Europe and noted the changing shape of land as it pertained to drinking beer. He visited his first microbrewery in Heidelberg, and he picked some samples of concoctions that were testing differently from familiar flavors found and made from the draft in Canada. Though he did not leave his legal goal in favor of brewing, he did not forget about that experience in Europe. That is what made him who he is.

More about Eli Gershkovitch https://about.me/eligershkovitch