The bottled water industry is facing an upsurge of new companies every other time. No research is needed to prove water as the equal of life, and as a commodity that one can package, sell and earn a living. The bottling industry, as a result, does not forget to come up with attractive designs names and adverts, to capture their target market. But for how long should the effects of plastic waste become stifling and hard to ignore? It’s this question that got the 27-year-old Ryan Emmons on his feet, and off to find a solution.
Why Waiakea Water?
Waiakea water is a company based in Hawaii and founded by Ryan Emmons. The name Waiakea; Hawaiian for ‘broad waters’ accords this company the advantage of authenticity in the already pre-informed minds of consumers, who associate Hawaii with everything environmentally positive. Its source in the volcanoes of Hawaii, Waiakea water is often referred to as volcanic water, whereby its taste usually bursts of freshness. The commodity has won praises as one of the most alkaline waters in the world with a pH of 8.8 and a TDS of 62, and requires no artificial processing, and its amounts of pH do not decrease with time.
Additionally, Waiakea Water has further decorated its name with various community projects, and prides in the ability to give back to society. Is this a marketing move? Maybe, but who wouldn’t want to be associated with a philanthropic deed, be it through the simple gesture of purchasing bottled water? Waiakea together with pump aid is working together to provide water for the less advantaged communities.
Besides, Ryan Emmons uses Waiakea Water to provide a different path for the producers of plastic material, and that’s the use of biodegradable plastic. Waiakea Water is bottled in plastic that degrades with a record time of 15 years, which is good, as compared to the ordinary plastic that degrades only after ten centuries. Waiakea Water will continue to stand out as long as they keep with efforts to conserve the environment. It is also Ryan Emmons hope that this will set the pace for other bottlers, and it will not be a passing trend.