Doe Deere, the founder of Lime Crime cosmetics, was born in Russia, raised in New York City and now lives in Los Angeles. Imaginative and ambitious, she always dreamed about becoming a musician. While creating make-up to wear during performances with her rock & roll band, she invented the Lime Crime cosmetics line. Her attempt at being a musician taught her a great deal about marketing and building a career. It also taught her to appreciate the people that support her efforts. That has helped Doe Deere to build a rabid international following for her Lime Crime brand which she founded in 2008.
But Doe Deere has long been an entrepreneur at heart. Her first business was selling temporary tattoos to her classmates when she was a 13 year old in Russia. Deere enjoyed finding unique tattoos and popularizing them among her classmates. A big part of her marketing strategy was convincing the other kids that wearing the tattoos was cool. The 14 years she lived in New York attending Fashion Institute of Technology and just soaking up the confident New York attitude helped her develop as an entrepreneur as well as a person. It was also there she met her husband and business partner Mark.
Now that Doe Deere has become a success, she has become an inspiration for many young women. The main piece of advice Deere says she wants to share with those ambitious, budding entrepreneurs is to follow their hearts. Deere says if they have a unique skill or special talent, they should develop it and give themselves the opportunity to blossom and reach their full potential. She points out that it’s important to get to know themselves and really explore their ideas. This will help them to grow personally and professionally and provide their customers with the best value possible because they are doing what they love and feel strongly about it.
Ever since she was a child, Doe Deere has always loved bright, unusual colors. What surprised her was how many other people loved them as well. Add to that, make-up represents the freedom to express herself and make a fashion statement without worrying about what people think. What has helped to make Lime Crime cosmetics so profitable is a large number of people all around the world feel the same way. And Lime Crime gives them the makeup they need to express themselves.
To learn more about Doe Deere and Lime Crime, visit www.doedeere.com.