Sweetgreen is now becoming the model of what restaurant chain stores will want to look like in the future. There is no doubt that they are extremely popular, which is why they are backed by some of the biggest investors in the industry. They provide food that is both healthy and wholesome.
There is something else that makes Sweetgreen special, and their founders are truly innovative when it comes to this. This is how technology plays a role in the fast food industry. Thirty percent of all orders from Sweetgreen is made through their website or through their mobile app. Learn more about Nathaniel Ru: https://twitter.com/nathanielru
That is not the end of the innovation that is so clearly apparent at Sweetgreen. They have also come up with great management strategies and customer support ideas. For example, every few months, five times a year, the offices of Sweetgreen are shut down and all the workers go personally into branches of the Sweetgreen chain to work there in person.
They get a chance to see how operations on the ground are doing, and they get a chance to interact with customers. This helps them understand their customers and figure out ways to please them better. Nathaniel Ru does not believe in big corporate headquarters, which is why he instituted this practice. Read more: Nathaniel Ru | LinkedIn
Nathaniel Ru would recommend that younger people read a lot of books. This can help them learn a lot. The hardest thing about managing a company, according to Nathaniel, is when you have to do everything yourself.
The best thing is to simply let go and build a team around you so that you can delegate some of the tasks to them. Nathaniel Ru admires Kevin Plank and what he has done with Under Armour.
Nathaniel Ru is the founder of Sweetgreen. He and the other two co-founders of Sweetgreen met while they were in Georgetown University. Interestingly, they were all taking a class in entrepreneurship together.
Nathaniel decided to launch Sweetgreen when he and his friends saw that there were not a lot of options available in the area around the university that provided healthy and wholesome food. That gave them the idea to launch such a chain themselves.
They knew that they would succeed when their store continued attracting customers during the winter break at the university when all the students had gone home. They have also launched Sweetlife, the largest music and food festival in the country.