Jose Hawilla is a successful Brazilian entrepreneur. He is known as the founder of the Traffic Group, and because of his hard work, the sports marketing conglomerate that he established is now considered as a multinational company. Jose Hawilla has been promoting sporting events at an international level, and he has been involved in the coverage of several sporting events held around the world. He is full of optimism, believing that his company would later on become a leading influencer in the sports marketing industry. The efforts that he is exerting to promote sporting events have resulted in the rising number of the audience attending the games, and he is thankful to everyone who has been supporting his business for years. Jose Hawilla’s Traffic Group has been tapped by several international sporting events, with the primary objective of having them promoted and covered. The organizers behind several sporting events believe that marketing an event would result in more people buying tickets and more profit for them. It would also allow the people to develop an interest in sports. Check out quora.com
Jose Hawilla claimed that the number of audience impacts a sporting event in the present. He stated that more audiences are equivalent to more profit, and he is capitalizing on the people to make his business thriving. He is one of those who supported the bid of Brazil to host the 2014 FIFA World Cup and the 2016 Olympic Games. When the hosting rights were given to the country, Jose Hawilla and his company immediately worked with the government and provided their assistance in promoting the games. Millions of people from around the world traveled to Brazil to witness the opening and closing ceremonies of the program, as well as watching some of its highlights. Hawilla earned a lot of money just from covering the whole events and selling tickets and merchandises to the tourists.
The Traffic Group has been active for more than 30 years, and Jose Hawilla stated that there is no stopping in making his company a globally competitive one. Recently, the Traffic Group has been acquiring smaller broadcasting firms around the world, and Jose Hawilla explained that it was his next plan for growth.