Lori Senecal is one of the most sought after marketing and management executives in the corporate sector of United States. She has worked for clients such as Nestle, Xbox, Sprint, Weight Watcher’s, Molson, Staples, Nabisco, Applebee’s, and more throughout her career. Lori Senecal is currently the Global Chief Executive Officer of one of the most respected marketing and advertising firms in the U.S., CP+B, short for Crispin Porter & Bogusky, LLC. Before joining CP+B, she was the CEO of MDC Partner Network and helped with expanding the business operations, negotiating and winning international accounts for the firm, and supervising various marketing and advertising projects for the clients.
Earlier on in her career, Lori worked with McCann Worldgroup, where she was responsible for many different departments, including business development, innovation, account leadership and client management. While at McCann Worldgroup, Lori devised some of the most innovative marketing campaigns for the customers who helped them achieve their marketing goals much sooner than they expected. While working for McCann Worldgroup, she became the President of McCann Ericson of the company’s branch in New York City. In 2003, Lori even founded her marketing firm named TAG Ideation, which went on to become renowned as a marketing specialty unit and grew exponentially under her leadership. At Isaac Awards, she has been a part of the jury for the past few years.
Her professional excellence is well-known in the business community, and it has won her many awards over the years, including the Quantum Leap Award at the AWNY Game Changer Awards. Lori Senecal was named the “Women to Watch” by the popular online publication Advertising Week. Her communication and negotiation skills are few of her strengths, which has helped her win some of the biggest accounts for her company. While working at KBS+ Partners, she helped the firm grow rapidly in just a few years, and it was under leadership that the company was named by Crain’s as the best place to work in New York and grow from having just 250 employees to having an international workforce of more than 900 employees.
Previously, she even held the position of Worldwide Account Director for one of the biggest consumers companies in the world, Coca-Cola. It is an important area, where her remarkable performance helped her gain limelight and mileage in the corporate circle. She continues to pioneer the field of marketing and advertising by devising new and innovative strategies that get results because she firmly believes execution is more important than just formulating ideas. For more info, visit Lori Senecal’s about.me page.